Abstract

This study demonstrates the adaptation of Unified Theory of acceptance and use of technology (UTAUT) to examine the factors that influence the intention to use internet marketing. This is a comparative study which compares the findings from the studies in Delhi and Chandigarh. This study is carried out by a self-administered questionnaire designed using established scales Statistical Package for the Social Sciences (SPSS) and Partial Least Square (PLS) were used to analyse the data.